Abstract: Curriculum ideological and political education (CIPE) combines and synchronizes various specialized courses embedded ideological and political theory with the education modality of all-staff, whole--process and all-round education, which is a necessary way to cultivate high-quality talents in the new era. Comprehensively promoting the construction of CIPE is a strategic measure to implement the fundamental task of cultivating people by virtue and morality. College and university educators should clarify the content and focus of CIPE. This article explores the curriculum-media ideological and political elements based on the knowledge chains of Biopharmaceutics and Pharmacokinetics, aiming to promote the effective construction of CIPE.