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高等教育研究学术期刊
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双循环新发展格局下的医药市场营销课程思政实践

The Practice of Ideological and Political Reform of Pharmaceutical Marketing Course under the New Dual Circulation Development Pattern

  • 摘要: 为落实立德树人的根本任务,充分发挥思想政治教育和专业教育的协同育人作用,探讨在双循环新发展格局和医药卫生体制改革的背景下,医药市场营销课程如何重构教学目标,将思政元素有机融入专业教学;探讨持续提升教师医药市场营销课程思政教育教学能力的路径。

     

    Abstract: In order to implement the fundamental task of morality education and give full play to the synergistic role of integrating ideological and political education into the professional education,based on the context of new dual circulation development pattern with medical and health system reform,this article explores the ways to rebuild the teaching objectives,and how to smoothly integrate ideological and political elements into professional major-related teaching content in the course of pharmaceutical marketing,and puts forward some thoughts on how to sustainably improve the education capability for pharmaceutical marketing course teachers.

     

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